Audit and Strategy

1) Corporate and Brand Strategy Formulation

To run a successful business, you must first be crystal clear on what you’re great at and what you stand for. We always start by conducting an honest assessment of why your business exists, before making swimming pools full of money of course. We’ll help you come up with key ingratiates such as: Vision and Mission, Value Proposition, Competitive Advantage, Brand Benefits, Positioning and visual Identity all while laying the groundwork for a brand strategy that separates you from the pack.

2) Market Research

Whether acquiring a new business, expanding to another country, or strategically producing products to meet future market needs, our clients are involved in strategic decisions every day. Ensuring that the most optimal decisions are made is about listening to people, analyzing the information in order to make better decisions and reducing risk.

We always start by researching the industry and global to local trends and then proceed with an internal audit by analyzing the internal workings of the company and its core competencies.

When big decisions must be made, we always utilize Focus Group Studies to confirm our finding

3) Focus Group Studies

Compared to a quantitative survey, focus groups can gather more information about perceptions, attitudes, and experiences. We offer a variety of types of focus groups to suit any need. Participants are able to listen to responses of other participants and “feed off each other.” They promote communication of different perceptions and points of view in regard to your brand, product, service and industry trends.

4) Customer Insights

Customer needs, desires and motivations differ greatly based on industry and culture. The more your business can understand and speak to the complexities in dynamic needs of the market the better. Our specialty is employing both quantitative and qualitative methods to understand key insights that help businesses make products and create services that truly matter to the market and Target Audience.

5) Brand Architecture

As a general rule, disorganization is not the best business strategy!

We will look at your entire portfolio including sub-brands products, and/or services an create a finely integrated system of names, symbols, colors, and visual vocabulary.

Clear, intuitive brand architecture is the best way to guard against chaos and unpredictability. A strong brand architecture brings your range of offerings into focus, letting you better cross-promote them and gain control over how your business is perceived by consumers.

Branding and Development

1) Culture and Values

With a clear culture and values, it’s possible to have a unifying purpose that everyone in your company, customers and stakeholders can rally around. We help executive teams define their values and create a consistent culture that governs every brand experience, brand expression and interaction with the company at every touch point.

2) Naming and Product Line Strategy

The process of finding or refining a name is called “naming” and we will make sure your brand name will stand out from the rest. While the brand name isn't a substitute for the reputation that comes with a good product or service, it can help it stand out in a competitive market. A memorable brand name that resonates with consumers sets a powerful stage.

3) Customer Touch Points

If we want to improve interactions with our customers, the key starting point is to understand what those interactions are and where they take place. Without that understanding it would be impossible to measure any improvements or indeed to see if changes made to those interactions were having a detrimental.

We can in fact design interactions, at least those within our control, and to be able to do so we must first understand what need is driving the interaction and where and when the interaction takes place.

4) Visual Identity – Design (CIS)

Basically, branding is the foundation of your brand, and identity is the visual execution of your brand strategy. You can't have one without the other. When our client’s strategy and all related elements have been clarified and confirmed we shall create or refine your visual identity using a unique and comprehensive visual concept for presenting your brand to the world as well as internally. Ensuring consistency of engagement at every touch point is key!

5) Internal Training

When making a change, big or small, it is necessary that all staff, partners and associates understand, buy-in and adhere. With every project, we will design a workshop to do exactly that. Our goal is to enhance and maintain brand continuity across the board. And across the world, if needs be.

Our workshops range from project concluding final training to on-going weekly training workshops to fit every branding, marketing and corporate need.

Communication and Promotion

1) Re-launch Strategy

Once the hard work to re-fine, re-tune and create a stellar brand offering and product, its time to build a launch strategy. The key is to identify and reach the key Target Market both on and offline using KOLs and relevant influencers. Whether your launching your brand for the first time or re-launching a new and fully evolved brand, we’ve got your covered!

2) Media Management

Once the brand is fully developed, it’s time to get the word out by creating marketing communications strategies and applications while building relationships with KOLs, media representatives and influencers. A strong Media and PR campaign will make a HUGE difference

3) Creating A Media Source

Via Events / DM and SM / Influencers / Website – you are now about to become a source of information, a media source with numerous channels which your Target Audience including partners, clients and potential clients will be paying attention to. This new role as a media source must be taken seriously and each channel organized with an optimized communication strategy

4) Marcom Tool Production

Our in-house creative design and production team have the skills and experience in digital, print and video to create supremely effective materials for marketing and communications campaigns.

Our team is comprised of brilliant digital marketers and programmers with cutting edge skills; our creative designers and copywriters, production people are highly trained and experienced in all the latest techniques and opportunities. They have deep specialisms, understand branding, marketing and the importance of viewing your product or service through the eyes of your customers.

5) Trade shows and exhibitions

Exhibiting at a trade show can be a great way to advertise to a focused target market and create brand awareness. Whether you’re a B2B, B2C, B2B2C, OEM, OBM, ODM or a mix of all.. showcasing your brand in the most affective way at a trade show will set you apart from the rest!
Our team has decades of experience doing exactly that. We got you!!!