Global Perspective
HSBC is known for its international reach. This global mindset runs through its culture, reminding employees and stakeholders that they’re part of something bigger—serving a wide variety of communities around the world.

Local Sensitivity
Even with a global footprint, HSBC’s values emphasize being connected to local communities. By balancing broad ambitions with on-the-ground awareness, HSBC fosters trust and loyalty across different markets.

Integrity & Accountability
At the heart of HSBC’s brand is a commitment to doing business responsibly. This value isn’t just a slogan; it shapes daily operations and employee behaviors, reinforcing a reputation of reliability over time.

Unified Team: When everyone understands and shares the same values, you get more cohesion, better collaboration, and a happier workplace.

Consistent Experience: Customers notice when a brand’s promises match how employees act—this builds trust and keeps people coming back.

Guided Growth: A defined culture and set of values serve as a compass for new opportunities, partnerships, and decisions, ensuring long-term sustainability.