Case in Point: CINCOZE

Cincoze is an innovation of the original word “to synchronize”- Cincoze is always at the leading edge of technology, reinventing itself to come up with better solutions. The name also emphasizes that the brand is not only in sync with our customers’ needs, but also that the products are integrated and synchronized solutions that are intelligent applied computing systems.

Challenge:

• Market Research

• Brand Naming Strategy

• Brand Strategy and Planning

• Brand Management

• Brand Establishment

• Brand Communication

What our Consultants Did:

• Through inviting KOLs and professionals in the industry to our focus group interviews, Cincoze has clear understanding of the target markets, trends, key players and customers’ demands in the IPC industry.

• Develop clear and strong brand vision, values, brand story that can resonate with customers, and strong differentiation in the brand positioning.

• Develop full set of brand logo and CIS with strong international image and make sure all of the visual identities portray the right image and positioning.

• Provide Cincoze internal branding workshop in order to enhance the branding knowledge of the employees, how to achieve the brand vision and values, and how this brand is related to each department.