CASE STUDY:
BRAND POSITIONING
Case in Point: ROCKER
Rocker Scientific Co., Ltd. is a leading manufacturer and supplier of vacuum filtration equipment worldwide, and has been devoted to the research and development as well as the marketing of this field for more than 10 years. This company holds excellent and innovative vacuum pump filtration technologies and is committed to providing high CP products at reasonable prices in both domestic and international market with.
Also, Rocker has sound finance with an EPI rating of over 3 for a consecutive 3 years and was awarded ISO9001:2000, CSA, and CE certifications as well. Nowadays Rocker has nearly hundreds of distributors and complete sales channels across 50 countries worldwide to meet market demands.
What our Consultants Did:
Brand Identity (logo, catalogues, brochures, website, packaging, brand book, CIS applications, etc.)
Company Brand Training
Brand Strategy & CIS Retuning
In recent years, Rocker has started to re-position the company and focus more on providing a total solution for various vacuum filtration equipment. Therefore, the old brand image of being a single product supplier no longer matches with Rocker’s current brand positioning. However, their existing dealers and sales agents still hold the old brand and product positioning that Rocker used to have.
Rocker’s goal is to determine the strength of its business and create a suitable brand strategy with the right brand positioning, and corporate identity system (CIS) to develop better communication with its customers.
Our Brand Consultants worked with Rocker on the following tasks:
Our consultants assisted Rocker by re-disiging the logo, website, and MarCom tools to meet market demands, this did not only increase the corporate image, but also stregthened the brand message. Rocker now has a very clear and consistent corporate identity system (CIS).
Utilising company wide brand traning workshops, Rocker has successfully increased internal employees knowledge and communicate all the aspects of the branding initiative program to all departments.
Rocker has a much clearer brand position in the minds of their distributors, their final customers, and their employees. Rocker repositioned itself as a “total solution provider” distributor, and using various but consistent corporate identity system (CIS) applications to communicate Rocker’s new international marketing position, expecting to enhance its brand recognition.
Our consultants worked with Rocker to develop a channel management strategy for better communication with their distributors. Rocker now is able to categorize their channels into different categories, manage them more effectively, and have a longer-term strategy to deal with their development.
We are now working on an integrated marketing campaign to promote Rocker via trade shows, exhibitions, road shows and much more.
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