Before Branding: A Corporate-Dominant Approach

TGB initially operated under a single, overarching brand for everything—scooters, ATVs, UTVs, and engines. While this simplified operations, it blurred the lines between different product lines. Prospective customers struggled to see each category’s unique selling points, and internal teams had limited flexibility to tailor messaging for distinct markets.

After Branding: A Mixed-Dominant Strategy

Enter the “TGB Group,” an umbrella brand that links TGB Powersport and TGB Engines & Parts—two specialized sub-brands. Within TGB Powersport, scooters, ATVs, and UTVs each have room to shine, while TGB Engines & Parts consolidates all things mechanical under one roof.

Why It Works

• Clarity for Customers: Each sub-brand now speaks directly to its unique audience, making it crystal clear what TGB offers in powersports versus engines and parts.

• Focused Market Messaging: By splitting product lines into separate entities, TGB can develop targeted strategies—meaning more effective marketing and better customer engagement.

• Unified Yet Flexible: The “TGB Group” name keeps everything under a single, credible banner, but each sub-brand can innovate independently without losing the overall brand’s DNA.