Before Branding: A Corporate-Dominant Approach

TGB initially operated under a single, overarching brand for everything—scooters, ATVs, UTVs, and engines. While this simplified operations, it blurred the lines between different product lines. Prospective customers struggled to see each category’s unique selling points, and internal teams had limited flexibility to tailor messaging for distinct markets.

After Branding: A Mixed-Dominant Strategy

Enter the “TGB Group,” an umbrella brand that links TGB Powersport and TGB Engines & Parts—two specialized sub-brands. Within TGB Powersport, scooters, ATVs, and UTVs each have room to shine, while TGB Engines & Parts consolidates all things mechanical under one roof.

關鍵成果

• 客戶更清晰了解品牌：每個子品牌現在都能直接對應其獨特的目標受眾，讓TGB在動力運動和引擎零部件領域的定位變得更加明確。

• 聚焦市場訊息傳遞：通過將產品線劃分為不同的子品牌，TGB能夠針對性地制定營銷策略，從而實現更有效的市場推廣和更好的客戶互動。

• 統一而靈活：雖然所有子品牌都在「TGB Group」這個統一且具有公信力的旗幟下運作，但每個子品牌都可以獨立創新，並且不會脫離整體品牌的核心DNA。