Before Branding: A Product Without a Clear Identity

Equipped with full air conditioning, a private pool, 3 on-suite bedrooms, and a spacious open living room kitchen area, Sunshine Bay Residences is an excellent choice for anyone dreaming of their own safe haven.

After Branding: A Fresh Take That Resonates

By honing in on a specific target audience, Shuttle unveiled a “fresh new product” with real personality. The rebrand delivered a clear message about what the product stood for and, more importantly, how it fit into users’ lives. With sharper positioning and eye-catching design, Shuttle developed stronger connections with customers—sparking loyalty and conversation that had previously been missing.

關鍵成果

• 明確的市場視野: 針對特定的科技愛好者群體，使 Shuttle 的新方向讓產品更具相關性和吸引力。

• 強化的品牌訊息: 以一致的故事展現性能與風格，幫助顧客看到 Shuttle 產品在同質化產品中的獨特性。

• 提升顧客忠誠度: 透過這次的重新聚焦，現有粉絲成為了品牌倡導者，而新客戶的轉換也變得更加容易。